What is Gupshup?
Gupshup is a conversational engagement platform that provides an AI Chatbot for Conversation to help companies automate and personalize customer conversations. This AI tool works across different channels, such as WhatsApp, SMS, RCS, Voice, Instagram, Web & App, and Telegram.
Gupshup will ensure you get the most reach to customers in the platform they prefer. It gives businesses a boost to their customer experience across different channels. Gupshup creates instantaneous conversations using AI tools and drives customer acquisition, marketing, commerce, and support.
Gupshup Features
Gupshup offers various functionalities that allow you to connect with your customers and automate your business processes:
AI ChatBot Builder
Gupshup’s AI ChatBot Builder enables businesses to build powerful chatbots without any coding. The AI chatbot for conversation can consume raw data in any format, automating conversational output. This allows chatbots to store information and context and converse intelligently across channels.
Gupshup Voice AI
The Voice AI Bot service allows businesses to reply to voice commands for an organic and interactive customer experience. Using a revolutionary voice platform, Gupshup’s Voice AI Bot will be able to identify and address customer queries to enhance customer interactions and engagement.
Conversation Cloud
Gupshup’s Conversation Cloud is an integrated suite of SaaS products that change how businesses interact with customers. It allows enterprises to market, communicate, and interact with their customers using AI and CPaaS to create a superior customer experience and generate more revenue at lower costs.
Gupshup WhatsApp Agent
Gupshup WhatsApp AI agent enables enterprises to develop, send, and evaluate WhatsApp bots using the bot scripting tool. This makes it easy to connect with customers on WhatsApp, one of the most popular messaging platforms in the world.
Gupshup Pros and Cons
Pros:
- Supports multiple channels, including WhatsApp, SMS, RCS, Viber, Voice, Instagram, Web & App, and Telegram, ensuring broad customer reach.
- Offers AI tools for automating and personalizing customer engagements, enhancing efficiency and satisfaction.
- Provides a comprehensive suite of SaaS AI tools, enabling businesses to advertise, communicate, and converse with customers effectively.
Cons:
- The platform’s extensive features may require a learning curve for new users.
- Customization options might be limited for businesses with highly specific requirements.
Gupshup Vs. Engati
Gupshup and Engati both provide robust conversational AI chatbot building for enterprises but with very different needs. Gupshup’s forte is 10 billion+ messages per month and AI-enabled customer experiences that brands such as Netflix rely on worldwide.
Engati’s primary mission is to make chatbot training as easy as possible through its DocuSense proprietary technology, improving customer experiences across channels. Both tools automate support through cutting-edge NLP technology, but Gupshup’s industry presence is unique. I feel that Gupshup has more potential due to its scalability.
Gupshup Pricing
Gupshup’s WhatsApp Business API pricing is structured around two main components:
- Per-conversation fees: Conversation fees vary by type, such as Marketing ($0.025) and Utility ($0.004)
- Per-message charges: as low as $0.001 for template and session messages.
Additionally, conversations initiated through ads are free, and Gupshup offers $5 in free credits for testing. This flexible pricing ensures businesses pay based on their specific usage needs, visit Gupshup for more information about their API pricing.
Gupshup Use Cases
Gupshup’s scalable platform supports a wide range of applications to drive customer engagement:
- Conversational Marketing
With conversational advertising and journeys across the customer’s preferred channels, businesses can gain new leads and create first-party lists. Interacting with customers through voice and messaging with AI chatbot for conversation, enabling targeted campaigns based on their past behavior, increases sales and retention.
- Conversational Commerce
Gupshup helps businesses increase revenue by selling to the right customer at the right time through their preferred channel. Digital catalogs, personalized recommendations, and one-click payments convert more traffic on social media and the internet.
- Conversational Support
Giving customers the ability to resolve their queries when they want them, anytime, anywhere, and in their language increases customer satisfaction. Gupshup’s platform automates around 80 % of queries and intelligently escalates critical queries to live agents.
Conclusion
Gupshup is one of the leading conversational AI chatbot platforms that provide a suite of AI tools to automatically customize and automate customer interactions across channels. Its multiple features and applications make it a powerful AI tool for companies that are looking to engage with customers and cut costs.
