Writing content while ensuring a consistent tone and cohesive flow is not an easy feat. It can specifically become a challenge when you are churning out bulk content for your brand and its authenticity is at stake. Consistent tone and cohesive flow of content help a brand ensure authenticity and professionalism.
Failure to do so may drive your target audience away, leading to reduced engagement and the number of conversions. So, what can you do to refine tone and flow, especially when you are tasked to churn out bulk content for your brand? The answer is: “Seek assistance from AI!” However, many writers and digital marketers fail to make the most out of AI.
The core reason behind this phenomenon is their unfamiliarity with strategies they can use to enhance the content tone and flow with AI assistance. If you are also unaware of such strategies, then worry not, as this post helps you learn several actionable tips that will make it easier for you to enhance tone and flow with AI’s assistance. Read on to learn more.
Find the Starting Point
Remember, you can’t rely entirely on AI to craft content. AI should be used to improve tone and flow. For guidance on planning content effectively, see content planning tips for brands. Hence, you must select a topic on your own and come up with relevant ideas as a starting point.
- Understand the requirements of your target audience.
- Recognize under-addressed topics.
- Keep track of ongoing trends.
- Choose a unique topic that is capable of promptly engaging the target audience.
- Research relevant information, including accurate facts, figures, and quotes.
- Find a unique narrative that benefits your brand.
- Jot down rough ideas in an organized manner to formulate a rough draft.
- Add necessary key points and original thoughts to the initial draft to ensure authenticity.
Use AI for Refinement
Once you are done with finding the starting point and jotting down initial ideas in the shape of a rough draft, let AI handle the task. Here are some suggestions:
Leverage AI to Improve Content
Offload your rough draft into flawless content with an AI-powered word rephraser that enhances your writing word by word. It analyzes each sentence, understands the meaning behind your words, and adjusts phrasing to improve clarity, tone, and flow.
Here’s how a word changer, which is powered by AI, will improve your content in multiple ways:
- Shape the content according to your bespoke tone, i.e. casual or professional.
- Vary sentence structure to make it more engaging.
- Reorganize the underlying text to improve coherence.
- Replace passive voice with active voice to make sentence more direct.
- Link various sections and paragraphs by adding logical transitions.
- Keep the intent exactly same despite making so many changes.
Use AI to Get Multiple Drafts
Don’t rely on a single version generated by the paraphraser when you are looking to improve tone and flow. Instead, get multiple paraphrased versions of the same draft and save each of them for further modifications. Doing so will help you ensure the best version for your target audience and get more flexibility for further modifications. Just ensure that you are keeping the tone and style consistent while using an AI-powered rephraser to generate multiple versions of a single draft.
Align Refined Content with Your Brand
After letting the AI rephrase your rough draft, it is time to align refined content with your brand’s personality. Here are some tips you should work on to make it possible:
Edit and Personalize
Never consider AI-modified content publishable. Publishing the rephrased version immediately will raise questions about its authenticity. You may also fail to keep the audience engaged and drive conversions through it. Hence, you should focus on personalizing the rephrased content by making necessary tweaks to the underlying piece of content.
First of all, go through your brand’s content guidelines and understand the kind of voice your audience is familiar with. You can explore brand voice examples to see how different brands communicate effectively. Once you are done doing so, it is time to modify the vocabulary, sentence structure, and overall appearance of your content. This practice will not only help you make your content authentic but also align it with your natural writing style.
Infuse Your Unique Voice
After making necessary modifications, it is time to make some additions that will help you demonstrate the personality of your brand and unique perspective. Identify the places where you can add personal anecdotes or real-life examples exclusive to your brand.
Ensure that these additions don’t compromise the overall meaning of the underlying piece of content. The addition of your personal perspective and real-life examples will make content more engaging and less generic for the target audience.
Evaluate the Final Draft Before Publishing
The content that has gone through multiple rounds of refinement and alignment is still not publishable. You have one last thing to do before you present this particular piece of content to the target audience by publishing it online. So, here is what you need to do:
Analyze Consistency
The first thing you need to do while evaluating content is to analyze its consistency. You must ensure that the tone and writing style throughout the entire draft remain consistent. There must be no sudden shift in terms of writing style in even a single sentence. If you find any such instances while evaluating content, immediately eradicate them by making necessary modifications.
Check for Readability
Read the entire draft aloud to analyze the readability and directness of writing. If you catch any awkward or ambiguous phrases, highlight them and keep on reading the content aloud. Once you are done with the process, go through the content and fix highlighted phrases or sentences to ensure directness, clarity, and readability.
Check the Structure and Segments
The last thing you need to do before publishing content is to evaluate its structure. You must ensure that the content appears clear and coherent at first glance to an average reader. Each paragraph and section of content should appear linked to the previous segment. Additionally, ensure that each heading and subheading clearly defines the purpose of each segment.
In the End
Taking AI’s assistance to improve the tone and flow of content is a wise approach. You can steer clear of many shortcomings in your content by following this approach. However, you must become aware of smart strategies to make it possible. Reading this post will help you become familiar with these actionable tips. So, follow them to deliver authentic content equipped with a consistent tone and coherent flow to your target audience and get better engagement!
