What is Flow?
Flow is the leading AI filmmaking tool developed by Google, designed to assist creatives in generating cinematic clips and scenes using text prompts. It integrates Google generative AI models, Veo for video generation, Imagen for image creation, and Gemini for language processing, to streamline the storytelling process. Flow enables users to create, edit, and manage video content with consistent characters and settings, all within a user-friendly interface.
Flow Features
- Flow Text to Video: Generate video clips from simple text descriptions.
- Frames to Video: Create videos using existing images as starting or ending frames.
- Ingredients to Video: Combine multiple materials, such as scenery and subject images, to generate scenes.
- Camera Controls: Adjust camera motion, angles, and perspectives within scenes.
- Scenebuilder: Edit and extend shots, ensuring seamless transitions and consistent storytelling.
- Asset Management: Organize and reference all ingredients and prompts efficiently.
- Flow TV: Explore a showcase of clips generated with Veo, complete with prompts and techniques used.
Flow Use Cases
- Filmmaking: Rapidly prototype and visualize scenes for films and videos.
- Content Creation: Develop engaging video content for social media and marketing.
- Education: Create illustrative videos for teaching and presentations.
- Advertising: Produce promotional videos with consistent branding and messaging.
Google AI Pricing
- Google AI Pro ($19.99/month, first month free): Includes Gemini 2.5 Pro, Deep Research, limited access to Veo 3 text-to-video generation, Whisk, NotebookLM, 2 TB storage, and Gemini integration in Google apps and Chrome.
- Google AI Ultra ($249.99/month or $124.99/month for 3 months): Includes everything in Pro, plus highest limits on Gemini 2.5 Deep Think, Veo 3, premium Flow & Whisk access, Project Mariner (early access), YouTube Premium, and 30 TB storage.
For the latest pricing information, please refer to Flow’s Google AI plans page.
Conclusion
Flow offers an advanced suite of tools for AI video creation, making it accessible for both professionals and enthusiasts. By leveraging Google’s advanced AI models, users can generate high-quality video content with minimal effort, fostering creativity and innovation in storytelling.
